closer
Business development and branding
Imagine a world where your desired fashion pieces from local stores are just a few minutes away from your doorsteps, no more waiting or useless moving.
In a sustainable, and Closer, way.
designed for
Personal
services
Visual Identity
Business Management
Creative Direction
Industry
Start Up
Fashion
date
June 2024
objective
The aim of this business proposal lies in the creation of a world where fashion enthusiasts can access to the latest trends from their favorite Milan boutiques with unparalleled speed, receiving expert advice from the next generation of fashion professionals, all while redefining the future of fashion retail.
How? Being partners with your favorite local fashion stores, we are able to bring their unique styles directly to you, while supporting local businesses. But that's not all.
Each delivery is handled by fashion students who are passionate about styling and eager to apply their expertise. Indeed, it is not just about drivers;
They offer personalized styling advice, helping you to mix and match your new pieces with your existing wardrobe.
It's about
tailoring a
new Reality.
solution
To create Closer, extensive market research was conducted, including inerviews, consumer analysis and analysis of both direct and indirect competitors. Once the positioning and value proposition were clear, the entire business model was detailed using a Business Model Canvas, covering cost structure and revenue streams.
The project also involved handling the legal startegy of the trademark registration and planning future brand extension opportunities to ensure the business’s growth and long-term success.
I
R
I
S