WHISPERS
branding, retail and buying
It was about rewriting the fashion script, seeking to weave a narrative never seen before—where innovation and style converge in a groundbreaking journey of expression.
THOUGHT for
Miu Miu
services
Visual Identity
Business Management
Creative Direction
Industry
Start Up
Fashion
date
June 2024
objective
This project, imagined for the brand Miu Miu, weaves together a visionary international marketing strategy, with visual merchandising and a meticulously crafted buying plan, spotlighting fashion capitals like Milan, NYC, and Osaka. At its core are three immersive pop-up events, each a living embodiment of the "Winter Whispers" capsule collection—a space where art, culture, and fashion converge.
The initiative doesn’t stop there; it introduces a special partnership with Moon Boot, bridging together heritage and innovation. The goal is to amplify brand presence, drawing in curious minds and trendsetters alike, while seamlessly merging luxury and streetwear.
It's about an
ever evolving
Future.
solution
To bring Whispers to life, a thorough market exploration was undertaken—spanning interviews, consumer insights, and a comprehensive study of both direct and indirect competitors. Once the brand’s positioning and unique value proposition were crystallized, the business model was meticulously mapped out using a Business Model Canvas, covering every aspect from cost structures to revenue streams.
Central to this endeavor was an in-depth dive into the existing storytelling and identities of both companies, reimagining and refining them to resonate with an ever-evolving future.
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